Job Description

App Drivers Union
a joint project between SEIU Local 32BJ
and the International Association of Machinists and Aerospace Workers (IAM)

Digital Organizer

Based in Boston, MA
(hybrid)

ABOUT US
The App Drivers Union (ADU) is the first certified union for rideshare drivers in the United States. This new union, an affiliate of 32BJ SEIU and the International Association of Machinists (IAM), was established after years of organizing efforts by rideshare drivers fighting for better pay and union representation. ADU drivers recently achieved a landmark victory, securing the largest single union organizing win in decades when 70,000 Uber and Lyft drivers in Massachusetts won certification to form their union, the ADU. Massachusetts drivers are currently bargaining the first-ever U.S. union contract with the largest rideshare companies in the country.

The App Drivers Union (ADU) is showing how workers can build power and win representation in the gig economy. As Massachusetts drivers achieve historic wins, drivers across the East Coast are organizing for justice in record numbers. 

ADU is seeking a Digital Organizer to support the union’s work in Massachusetts and beyond. This is a great opportunity for an experienced digital organizer or campaigner looking to break new ground. The Digital Organizer is part of the communications team leading digital organizing work in support of new organizing, contract negotiations, union-building, and legislative campaigns. This involves working directly with union members and workers, helping to manage the Union's digital channels and using our outreach tools to engage drivers and motivate them to take action. 

DUTIES AND RESPONSIBILITIES
To connect effectively with ride-hail drivers, the Digital Organizer needs strong online skills and solid organizing experience. They will collaborate closely with the communications team to integrate online and offline organizing. The Digital Organizer will support the campaign's work and conduct extensive outreach to workers through digital channels. 

Responsibilities include:

• Develops and executes digital organizing strategy that encompasses both online and offline organizing tactics (including DMs and replies, peer-to-peer texting, mass email and texting, social media, and distributed organizing) to meet campaign goals;
• Originate and implement digital outreach to individual workers and groups of workers online;
• Design, write, and manage mass text, p2p, and email campaigns, including digital engagement forms and online actions;
• Content creation and community management for the campaign’s social media platforms;
• Provide digital support to recruit and engage members, manage a network of WhatsApp and other online communities, and ensure an online-to-offline digital pipeline.
• Conduct social listening on digital platforms frequented by gig workers to identify emerging leaders, influential voices, and key community messages.

QUALIFICATIONS AND EXPERIENCE
While no one candidate will possess every quality outlined for this position, the successful candidate will bring many of the following professional skills and personal attributes:

• At least two years of digital organizing experience (4+ for Senior Digital Organizer consideration) 
• Fluency in Spanish preferred
• Proven ability to work independently and successfully implement plans
• Experience building successful digital engagement programs, including growing and sustaining healthy online communities
• Proficiency with digital engagement media channels, including:
• P2P text platforms, Action Network/Action Builder or similar programs 
• Instagram, Facebook, TikTok, WhatsApp, YouTube
• Video editing and design skills
• Proficiency with digital advertising, especially lead acquisition
• Demonstrated ability to implement digital organizing plans, track/monitor/assess progress, troubleshoot and adapt as needed
• Demonstrated ability to work effectively within a team environment and independently with internal and external stakeholders, and with diverse staff, partners, and vendors.
• Strong relationship-building and interpersonal skills, enthusiasm, and optimism.

WORK ENVIRONMENT

• This position is full-time and occasionally requires long and irregular hours, including some nights and weekends.
• The position is hybrid, split between work from home and from ADU’s downtown Boston office. The position requires travel within the state and occasionally to other states on the East Coast. 
• Participation in public actions are required.

COMPENSATION & BENEFITS
The salary for this role is $65,000 – $75,000, depending on experience. ADU offers a generous benefits package that includes full employer-paid medical, dental and vision plan (for full-time employees and their qualified dependents) ADU offers paid time off, including three weeks’ vacation, eleven holidays, 12 sick days and four personal days. The union currently offers a remote work policy with regular mandatory days in the office and event attendance. 

APPLICATION
Please send a résumé and cover letter to HR@seiu32bj.org . Please use “ ADU Digital Organizer ” in the Subject line of your email. Please include where you saw the position.

The App Drivers Union is an inclusive and diverse organization, committed to advocating for social and economic justice. We promote diversity and strongly encourage applications from people who believe in our mission. We strongly encourage women and people of color to apply.

For more information about 32BJ & ADU, visit & .

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