Job Description

Are you ready to help shape the future of marketing at a fast-paced, mission-driven company that's transforming the Life Sciences industry? Metrum Research Group is seeking an experienced and creative Marketing and Content Manager to take the lead on strategic marketing and content initiatives for our Quantitative Sciences (QS) unit. This is an incredible opportunity to drive brand growth, develop high-impact campaigns, and partner directly with thought leaders to tell compelling stories that elevate our visibility and influence across the industry. If you're excited by the challenge of leading marketing efforts in a collaborative, science and technology focused environment, this role is for you!

The Marketing and Content Manager will successfully plan and implement MetrumRG's marketing and content strategies with a focus in our Quantitative Sciences (QS) unit. This hands-on role will work in close partnership with leadership, subject matter experts (SMEs), and other commercial team members to generate leads and build upon the company's brand.

Responsibilities

• Marketing strategy and implementation
  • Work with company leadership to develop and implement overall marketing strategy for QS service offerings within the guidelines of the mission of the company 
  • Manage and maintain company website
    • Ensure site is working properly and content is up to date
    • Lead redesign/refresh project and oversee vendor activities
  • Work closely with the QS Business Development team to conduct marketing activities aligned with sales strategies and objectives
    • Design and execute lead generation strategies to drive awareness, engagement, and new business opportunities across service lines
    • Contribute to the development and execution of account based marketing (ABM) tactics
    • Develop marketing collateral (explainer videos, case studies, FAQs, capabilities presentations, etc)
    • Develop and execute data-driven digital campaigns, optimizing performance through A/B testing, segmentation, and behavioral insights
    • Track and communicate to leadership engagement metrics such as MQLs and conversion rates across content, email, and events to inform future strategies
  • Serve as internal expert for marketing tools:
    • Hubspot Marketing Hub
    • Hubspot and Wordpress CMS
    • ZoomInfo 
    • Canva
  • Ensure MetrumRG branding is consistent across all channels and media
    • Manage MetrumRG company-wide brand style guide and social media policy
  • Understand target markets and positioning and participate in building strategies to reach each market
    • Identify and communicate opportunities to cross-sell services/products with TechSolutions
  • Manage and maintain annual company marketing budget 
  • Manage social media accounts, company newsletters, blog, etc
    • Manage LinkedIn strategy and work with SMEs to elevate visibility and attract attention from key contacts in target organizations
  • Work with external design team to develop logos, graphics, webpages, etc
  • As needed, coordinate with external PR agency to extend reach and gain additional press coverage of MetrumRG's social impact and thought leadership
• Event Management
  • Lead event logistics and represent MetrumRG at key conferences and scientific meetings
  • Plan and manage all conference exhibits, sponsorship, and branding activities 
    • Secure exhibit space and all materials needed
    • Select optimal placement of exhibits and meeting spaces to support BD team objectives
    • Secure key sponsorships to strategically draw new customers 
  • Manage conference activity tracking & promotion
  • Coordinate special events at scientific meetings and industry conferences (ex. invite only roundtables, trainings)
  • Capture key takeaways, prospect feedback, and interest patterns to inform future engagement
• Content development 
  • Work with SMEs, Leadership, and Business Development to develop compelling, timely, high-impact written content across multiple channels including blog posts, social media, email campaigns, website copy, and marketing collateral that aligns with brand voice and marketing objectives
    • Manage full content creation process from ideation (with SMEs) to publication and performance tracking
  • Collaborate with SMEs to create integrated content strategies that support lead generation and customer engagement goals
  • Plan campaigns and themed thought leadership series to nurture relationships with key stakeholders
  • Research industry trends, competitor content, and target audience preferences to inform content creation and ensure relevance and competitive positioning
  • Optimize content for SEO by conducting keyword research, implementing best practices, and analyzing performance metrics to improve search visibility and organic traffic
  • Manage content calendars and editorial schedules to ensure consistent publishing cadence and timely delivery of marketing campaigns
  • Edit and proofread content for accuracy, clarity, and brand consistency while maintaining high editorial standards across all deliverables

Requirements, Skills

• Excellent written and verbal communication skills
• Fluency in the use of
  • Hubspot Marketing Hub
  • Hubspot and Wordpress CMS
  • ZoomInfo GTM platform
  • Canva, Adobe Creative Suite, or and other design tools
  • Social media outlets (LinkedIn, Twitter)
• Outstanding organizational skills with ability to handle multiple projects simultaneously and meet tight deadlines in fast-paced environment
• Strong writing and editing skills with portfolio demonstrating ability to create engaging content for diverse audiences and formats
• Understanding of SEO principles, keyword research tools, and content optimization techniques to drive organic search performance
• Demonstrated evidence of working with others to complete team-level tasks on time.
• Familiarity with data analysis and reporting tools to measure content performance and provide actionable insights for optimization

Education and Experience

• 5-8 years experience in a hands on marketing role (Life Science, Biotech, or Pharmaceutical industry preferred)
• 4-year degree or higher in communications, marketing, business, or related field or equivalent experience

Physical Demands

The job frequently requires working at a computer terminal, standing or sitting, and the ability to operate the computer with proficiency.

Work Environment (remote, work from home)

The work environment is quiet with no adverse conditions.

Metrum Research Group is an equal-opportunity employer

Metrum Research Group EEO Statement

MetrumRG believes that innovation is cultivated when we challenge each other with new ideas and perspectives. MetrumRG is an equal opportunity employer that is committed to building a diverse and inclusive team. All employment decisions are based on qualifications, merit, and business needs, and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

MetrumRG is committed to providing equal employment opportunities and reasonable accommodations for candidates and employees with disabilities. We encourage all qualified candidates to apply for positions within our organization. If you require reasonable accommodation because of a medical condition for the application or interview process, please contact Scotti Rylands or our Talent and Culture Department, (860)735-7043 x-622, or message us and we will work with you to meet your needs.

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